What is .pru?
Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .pru names for sale at any registrar.
.pru entered the DNS root zone on July 28, 2016, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.
Prudential Financial, Inc. also runs one other TLD, including .prudential.
On the technical side, .pru is served by 6 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .pru, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP.
Same registry, other endings
1 other TLD shares this operator.
.pru FAQ
What country is .pru?
None. .pru is a generic top-level domain, so it isn't tied to any country.
Who owns the .pru domain extension?
Prudential Financial, Inc. operates .pru as its registry, under a registry agreement with ICANN.
When was .pru created?
.pru was delegated to the DNS root zone on July 28, 2016.
Is .pru a valid domain?
Yes. .pru is an active top-level domain in the DNS root zone, delegated in 2016, so .pru addresses work in every browser.
Can I buy a .pru domain?
No. .pru is a brand TLD under ICANN Specification 13, so names are reserved for Prudential Financial, Inc.
Is .pru DNSSEC-signed?
Yes, the root zone holds a DS record for .pru.
Sources
Data from IANA root zone version 2026102000. Last changed May 11, 2024. Spotted something wrong? Tell us.
